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AD OFFICE
E-mail
Fax: 253.322.0949
Order Your Ad!
SUCCESSFUL EZINE ADS
Now that you've found an ezine that reaches your target audience, your next step is writing an ad that motivates people to take action.
I encourage you to read Dr. Ralph Wilson's Nov. 11, 2001, issue of Web Marketing Today which focuses on : Writing Effective Email Ads.
His counsel on headlines and offers will help you get the results you want from your ads in our ezine. Read Dr. Wilson's Articles
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ADVERTISERS' MEDIA KIT
Number of Subscribers as of today's date: 5,774
Advertising in Canine Times has produced a fabulous return on my
investment! It has proven to deliver a quality, targeted audience of dog
owners and enthusiasts who have demonstrated that they have the income and
motivation to spend money on dog related products. I highly recommend
advertising in this e-zine to anyone who has a pet-related web site. -- Adam
G. Katz, DogProblems.com
"I didn't have any other ads running, and at 7:00 pm on Monday (when CT
is delivered) my site traffic jumped up. Within a few days I had added
more subscribers than I expected. The response is an order of magnitude
better than a banner ad, at a similar price." -- David J. Jilk, Coolsheets.com
"Our advertisement on Canine Times brought us amazing results. Within an hour
of the ad's release we were getting hits on our web site. Within days, we had hundreds of requests from people responding to the ad to be on our
mailing list. Canine Times delivers a very large bang for the buck, particularly for those seeking a targeted audience of Fido lovers." -- Anita Lang Burroughs, internet retailer of sterling and gold jewlery
for animal lovers,The Anita Lang Collection
SPONSORSHIP
Only two sponsor ads are permitted per issue. They are placed at
the beginning of the ezine or in the middle. They are always
surrounded by copy, so they are not competing with other ads. You may use up to 10 lines of
space for your message. That's based on a 65-character line count.
Use less if you like. Or use it all. Remember, it's first-come,
first-serve -- so choose the sponsorship position you want and reserve it today!
- Top Position -- Sponsor AD
This is the premier position. It's the first ad readers see in Canine Times. It is
placed immediately below the Table of Contents, which kicks off the start of each issue.
The cost for Top Position/Sponsorship is 1.8 cents per email address ($18/M). Based on
current list size, the cost is $63.00.
- Second Position -- Sponsor AD
The second sponsorship ad (remember, we only allow two per issue!) is still near the top
of Canine Times, but after the first major article. We know that our readers are not only loyal readers,
but people who read it right from the top to the very bottom. Our Editor's Letter, for example,
routinely includes some call to action. Never does this call go unheeded -- and yet, it is the last item
in the newsletter. Our own self-advertising always is positioned in the lower section of the newsletter. We know
from responses to those inserts that action is restricted to just the top of the ezine.
Don't hesitate at considering the Second Position, which is available at 1.6 cents per email address ($16/M).
Based on current list size, the cost is $56.00.
CLASSIFIED ADS
We allow only five classified ads per issue of Canine Times.
You are provided 5-line ads at a total cost of $26 each.
Line length is 65 characters. Based on this
pricing, you reach one dog owner at .007 each -- not even a
penney each! In other words, you pay $7 per thousand email addresses. Try doing that with snail mail!
All classified ads run at the bottom of Canine Times.
Please include a short, snappy headline. This will be run in
all caps. Do not include your headline in your line count.
It's free!
Keep in mind that our readers -- unlike many elsewhere -- have actually asked us to please include canine product/service ads. They particularly
want to know about specials on the web, new products and new services.
LIFETIME ARCHIVING OF YOUR AD
Your ad -- whether it is a sponsorship ad or classified -- will be
included in our online archive of all published issues of Canine Times
for a one-time fee of $50.00 If you select this option and you have ordered,
for example, three sponsorship ads, each one of those ads will remain in the
issue of Canine Times that they are run in when those issues are archived.
While we do not intend to list separately every issue on the archive page itself,
every issue will be housed at the host server and will be accessible via
the heavily used search engine within the archives section. If you are a sponsor,
we'll also be glad to replace your text ad with a banner you provide -- at no
extra charge to you!
PAYMENTS
We prefer checks, money orders or cashier's checks. (Credit Card? See special notes below.) You can use
our secure online check processing form or use the same
secure form to fax your payment to us or mail it. Online checking enables you pay online, using a check for payment. Keep your original check, whether you
fax your check or use online checking, as a receipt. Only mail your check if you are paying by snail mail.
Make check payable to Canine Times. All costs and payments in
US Dollars, please.
Ads will be inserted into Canine Times after your payment has cleared. A $25 fee is imposed for NSF payments.
SPECIAL NOTES
1.We're not fans of businesses paying by credit card. But if you really need to, we now can accept credit card payments sent to ct@cfnaonline.com when using
Complete the order form. Note on the form that payment is being made by credit card. Then go to paypal, indicating there that payment is to be made to: ct@cfnaonline.com Your statement will show a payment made to CFNA Inc., the corporation that publishes CT.
2. We reserve the right to reject any ad submitted for insertion into Canine Times without explanation. We will not accept get-quick-rich schemes, MLM ads and certain business opportunity or animal rightist ads. Acceptance of an ad does not constitute endorsement of the product or service by Canine Times or CFNA, Inc.
3. If you are outside of the U.S. or Canada, you must pay with a credit card.
4. If you are cutting a check from a credit union, please use the online order form and snail mail check.
Click Here to Order Your Ad Now!
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