You may write your copy yourself or, for an additional fee, have us write it. How a news lead is written is extremely important. It must quickly attract the media person's attention and create an interest in pursuing the story further. If after reading our guidelines on how to write a news lead effectively, you would prefer that we write it, let us know on the order form.

You can learn more about our skills by visiting the Main Office section of this site. You'll find examples of our work and resumes in that section. Working with national, regional and local media is something we've been doing for more than 25 years. In fact, there are hundreds of university students that we have taught newswriting. And our shelves our lined with more than a few awards. One significant assist to you is that any person on our staff who writes news copy for you -- or does any media liaison work will have been educated and worked first as a journalist. That gives you an advantage. Getting picked up by the media is made considerably easier when the people you work with once were journalists themselves!